Milk-Bone And Jif Collaborates And Introduces New Peanut Butter Dog Treats
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Milk-Bone introduces their newest dog treats, the ‘Milk-Bone Peanut Buttery Bites’, in new Milk-Bone commercial – a collaboration between the dog treat brand and Jif Peanut Butter.
On September 26, the dog treat brand uploaded their brand new commercial, titled “A Collab That Makes Sense” to introduce the collaboration.
“Milk-Bone Peanut Buttery Bites is the collab you and your g’boy have been waiting for. Soft & Chewy. Peanut Buttery. Drool-worthy,” the description read.
The product is also said to be made with real Jif peanut butter and doesn’t contain any artificial flavors or fillers.
In the newest commercial, a woman can be seen holding dog bone-shaped and peanut butter-scented perfume with the label “Milk-Bone X Jif”.
The narration says, “Introducing a collab like no other collab that has collab-ed before. A collab so collaborative, it’s almost unimaginable that prior to this, they have not collaborated.”
As the woman continues to spray the perfume, she realizes how absurd the product collaboration is.
The narration then says, “Milk-Bone and Jif parfum… makes no sense at all” with the model throwing the bottle against a wall and pulling a bag of the ‘Milk-Bone Peanut Buttery Bites‘.
The dog statues then come to life and the woman proceeds to give the pooches the dog treats to enjoy.
Gail Hollander, chief marketing officer at The J.M. Smucker Co. tells The Drum, “Milk-Bone Soft & Chewy Peanut Buttery Bites give your furry best friend a convenient, delicious way to enjoy his human’s favorite Jif Peanut Butter.”
Furthermore, the commercial is only the tip of the iceberg! As The Drum reports that in addition to this commercial, the campaign will also include 15- and 30-second ads for TV and online platforms, influencer partnerships, and social media promotions.
Currently, the product is only available at Walmart. However, it will be available in major retailers across the country soon.
“A national TV buy expansion is planned for February 2025, coinciding with the product’s availability in major retailers across the country, including Walmart,” The Drum reports.
The Drum also reveals that the fragrance in the commercial is not currently available for purchase, but there is a possibility of it being released in the future.
